Meta Ads CASE STUDY: HEARTLAND SKINCARE BRAND
Heartland is a skincare-focused business aiming to build a strong digital presence and drive consistent online sales.
The client approached with an underperforming ad account and lack of structured marketing strategy.
Addressing Pain Points.

Project Goal
- Fix tracking & data accuracy
- Drive quality traffic to website
- Improve audience targeting
- Increase engagement & conversions
- Build a scalable ad strategy
Campaign Strategy
- Platform: Meta Ads (Facebook & Instagram)
- Account Status: Almost new (limited data available)
- Duration: 2 Months
- Number of Campaigns: 3 Core Campaigns



Key Performance Insights.
