Meta Ads CASE STUDY: HEARTLAND SKINCARE BRAND

Heartland is a skincare-focused business aiming to build a strong digital presence and drive consistent online sales.
The client approached with an underperforming ad account and lack of structured marketing strategy.

Addressing Pain Points.

Project Goal

  • Fix tracking & data accuracy
  • Drive quality traffic to website
  • Improve audience targeting
  • Increase engagement & conversions
  • Build a scalable ad strategy

Campaign Strategy

  • Platform: Meta Ads (Facebook & Instagram)
  • Account Status: Almost new (limited data available)
  • Duration: 2 Months
  • Number of Campaigns: 3 Core Campaigns

Key Performance Insights.

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